Posted by: gabriellaberman | February 27, 2010

Being professional in an unprofessional world…

I tracked Shannyn Moore’s Twitter account and found her professional use of the site to be overall disappointing. As a whole, Twitter is a great way to promote business and news stories- if used correctly. Shannyn Moore writes professional blogs on the Huffington Post, but when it comes to posting her professionalism, there is a huge lack of integrity on her account.

Shannyn constantly talks about her personal life and jokes with her followers, making it easy to like her and earn a fanbase, but at some point it gets a little difficult to take her news in a serious manner. While she is promoting people to be her friend and respect her on a peer based level, she is writing on Huff Post for people to respect her, something she is not earning from
tweets. While it is understandable for reporters and journalists to want to have a social life apart from their job, they still need to keep in mind that being a professional is important no matter where you are. The constant misuse of Twitter leads me to ask: has social networking turned the professional world into a friendly environment?

While Shannon takes certain personal jabs at politics and the U.S. government occasionally in her Tweets, it is evident that Twitter is not her main use of promoting herself in the workplace. Her Twitter account is light and entertaining, yet does not show her as a journalist by any means. In any case, it is easy to get to know her personality and follow her tweets closely to keep up with the light humor and information she does provide.

It is important to keep professionalism no matter what site you are using. When social networking just turns into a place to post random thoughts and plans, it is no longer benefiting the whole of the news organization, but just the entertainment of the tweeter. When following bloggers or reporters for a respected news organization, shouldn’t people expect to get some news and information somewhere along the way? Professionalism needs to be held to the highest of standards, even in an increasingly unprofessional world. If this simple task cannot be done, maybe the advancements in the online networks are too futuristic for the journalism industry.

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Responses

  1. Hi Gabriella,
    I know sometimes reporters use social media just to humanize themselves, but it’s an interesting point you brought up about professionalism. Like, where’s the line between being friendly with your followers and being professional?

    -Tami Le

  2. Interesting take on the balance between professionalism and personality.

    By the way, a link to her Huffpo blog and her twitter account here is a must.


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